Please Note: COVID 19 - Due to high order volume, we are currently experiencing shipment delays. We apologize for the inconvenience and are working as quickly as possible to ship your orders.

Why Gwen-Estelle Naturals?


Jodi-Ann, Founder 


At Gwen-Estelle Naturals our purpose is to empower women to change the hair-care culture in the black hair care community. It is time. Your hair genetics does not have to be the density of your hair. We help you to become your own hair expert.

My quest for healthy hair started in 2009. My relaxed hair got damaged in 2010 because of the overuse of permanent hair colors. My stylist suggested that I cut my hair, of course, I was scared of cutting my hair off, so I didn't. After extensive research about healthy hair care, I was able to “save” my hair and I didn't have to cut it.

It turned out that I was making tremendous progress with my hair care routine and in 2011; I decided to “go” natural. Finding products that worked was a challenge so I started to make my own products. The products worked for me and I wanted to share them with other women who want to make their hair journey easier.